Marketing

Who are you, really? And, who is your ideal client?

By Nadine Nicholson Have you ever learned something that you knew, when you learned it, it was going to change everything for you? It’s like one of those days when you see the sun shining down in rays and everything seems so much brighter? That’s what happened to me this week. And, I think this [...]

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Why saying NO to business is sometimes the smartest thing to do

04.30.2012 by Nadine Nicholson 2 comments

Guest post by Lisa Montanaro In this “new economy,” many business owners are stressing about securing enough business to make a profit. In the extreme, this often leads to saying yes to any and all prospects, projects and types of work. Unfortunately, this may not be the best business strategy! Indeed, saying no to business [...]

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Now you can get more visibility for free!

04.18.2012 by Nadine Nicholson 25 comments

Taking even 30 or 60 minutes a week to comment on blog articles is a powerful way to increase your visibility to those blogs’ authors and readers. You know the little box beside your comment? That’s a spot for your picture. It’s a called a gravatar. As the old saying goes, a picture is worth a [...]

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How to get more ideal clients without talking with them first

12.15.2011 by Nadine Nicholson 10 comments

One of the easiest and most effective ways to attract your ideal clients is not just by contacting them directly. It’s also by hanging out with other people who: Already know you, like you and trust you. Know your track record and will stand by you. Know your ideal clients and where they hang out. Will [...]

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How to get a gravatar

10.06.2011 by Nadine Nicholson 4 comments

Commenting on blogs is a great way to increase your visibility of those blogs’ authors and readers. You have a better chance of being remembered when there’s a picture of you beside your comment. Plus, it makes people instantly connect with you and feel like they know you better. I’ve noticed many women entrepreneurs don’t have [...]

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Want to get heard in a sea of voices?

08.03.2011 by Nadine Nicholson 1 comment

Did you know you’re constantly competing for the hearts and minds of busy people? You’re rewarded for your ability to motivate and inspire others. It’s about BEING YOU with all your imperfections. Being yourself. Being transparent. Being REAL. I recently travelled to San Diego for the world communications conference. There were some incredible speakers. Jim Endicott [...]

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Your big idea CAN change the world

07.20.2011 by Nadine Nicholson 0 comments

You have an idea to change the future, an idea that can change the world. We ALL do. The secret is to persuade. To transform. To MOVE people. It’s about your AUDIENCE and the journey you’re taking them on. It’s totally about THEM. I recently went to the world communications conference in San Diego. When [...]

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7 tips to get your ideas heard

07.06.2011 by Nadine Nicholson 0 comments

“They just don’t get it.” Have you ever uttered these words when one of your ideas was rejected? According to idea guru and professional speaker Sam Harrison, it’s up to YOU to successfully get your message across. So, how can you successfully pitch your ideas? I had the pleasure to hear Sam speak at an [...]

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Are you spending time on the right stuff?

06.15.2011 by Nadine Nicholson 2 comments

One of the mistakes I see small business owners making over and over (and I was guilty of this too) is to put client relationship building on the back burner in exchange for getting stuff done and out the door. I get it. Having your own business comes with a big work load. You are trying to [...]

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